TikTok, Instagram, and YouTube are all vying to become the dominant player in the world of vertical videos. As of 2023, TikTok and Reels each have 1 billion monthly active users, compared to the 2 billion monthly active users of YouTube Shorts. Although this doesn’t provide a complete picture of the total viewing hours on the different platforms, it does indicate that YouTube Shorts, as a newcomer in the arena, has become the dark horse of the competition.
In the realm of short video content, creator AI-pocalypse conducted a thorough experiment to uncover which platform reigns supreme in the rapidly growing world of verticals. The outcome of the research was remarkable. TikTok displayed respectable viewership and engagement, while YouTube Shorts excelled with exponential growth, a higher number of subscribers, and a wide range of engaged viewers. Notably, Instagram Reels delivered a disappointing performance in this battle. In this contest, YouTube Shorts seized the crown, thanks to its algorithm that gives newcomers a flying start. For aspiring content creators, an unprecedented opportunity lies here to capitalize on this momentum.
The value of YouTube Shorts is not only recognized by new creators but also by established TikTokers and artists who are making the switch. Take, for example, the story of Connor Price, a rapper from the suburbs of Toronto, who launched his TikTok account during the pandemic with his unique “spin the globe” format, gaining global recognition in the process.
Connor achieved remarkable success by randomly selecting countries and challenging artists from different parts of the world to create music together. He quickly gained a large following on TikTok and Instagram Reels and brought his fan base together on YouTube. But why YouTube? Because YouTube is the place where everything comes together. Here, all your music videos, behind-the-scenes material, live performances, and community interaction can harmoniously converge. And we haven’t even mentioned YouTube Shorts yet, as a powerful catalyst that attracts new viewers to your channel.